Also based on our lecture last week we discussed experimental and non-experimental research.
We also discussed research that brings qualitative and quantative research and the difference between the both, how reliable the data returned is, etc. Qualitative Research is based on not pre-defining the experiment variables in order to change the survey as the researcher sees fit. Qualitative research is reliable but cannot be replicated due to the uniqueness of the flexible design and situation.
Quantitative Research has pre-defined variables in a fixed environment. Types of fixed designs included experimental and non-experimental research. It was stated in our lecture last week that some companies/organisations might edit their research questions or experiment in such a way to get the answers they want from the participants. Therefore this type of research would not be credible, but companies use it in a way to advertise themselves.
Good theory. I agree with the comment about companies manipulating research for their own means. I think you will find Universities do this too every year when they recieve the Annual Student Survey results.
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